American Majority Returns to Freedom Fest to Train Freedom Lovers
8 Tips for Campaign Social Media
by Ned Ryun
1. Campaigns and Campaign Managers for even the smallest of campaigns must understand from the beginning how important campaign technology is to the campaign. A candidate can and will live or die based on the technology available to spread their message and whether or not that message is spread effectively through social media.
2. Targeted digital social media advertising has been key in at least the last three presidential elections cycles, and local candidates should take notes and launch a social media campaign albeit on a somewhat smaller than presidential scale.
3. Since social media is available to virtually anyone, there are ways for even the smallest campaign with the smallest budget to utilize it to be effective for your campaign.
4. Campaigns are receiving more and more donations through social media. Many do so by selling campaign paraphernalia on their social media linking back to their websites.
5. Direct everything back to your website. Link all social media posts, emails, and physically printed items (like your business card) back to your website.
6. Using database information that has gathered constituent needs and preferences to target specific people through social media will expand your audience and lead to greater understanding of your candidate and more funding for your campaign.
7. Social media, used effectively, will build a trust with your audience. If you are communicating frequently (twice daily on Facebook and multiple times per day on Twitter) you will build up that trust and expand your audience through shared and re-tweeted posts.
8. You are essentially building an army of activists for your campaign. You need to give your army action items to keep growing your base. In the case of social media, that action item is sharing or retweeting. One of the easiest ways to get people to retweet your tweet is to ASK them to re-tweet. (Example: after your particularly good tweet you want to get out to your followers, put “Plz RT.” That’s it; that’s all you have to say to increase the likelihood your tweet will get retweeted.
Join Ned Ryun, Founder and CEO of American Majority on Wednesday, July 17, 2019 for our Social Media 2019: Roll with the Changes Training. Register for the training at this link.
Ned Ryun is the founder and CEO of American Majority, and a grassroots and conservative activism expert. A former
writer for President George W. Bush and the son of former Olympic medalist and U.S. Rep. Jim Ryun (R-KS), Ned is
highly sought after for his commentary on Tea Party politics, the national political scene, grassroots engagement and the conservative movement in general. Ned is regularly featured on Fox & Friends First on Fox News Channel as well as Trish Regan Primetime on Fox Business Channel, and has also appeared on ABC, CNN, and MSNBC, and been quoted in numerous print publications. Ryun graduated summa cum laude from the University of Kansas with degrees in English and History. Ned Ryun resides in Purcellville, Virginia, with his wife and four children.
About American Majority: We focus on winning on the issues, and on giving candidates, campaigns, and activists the
tools and technology to see the best policies adopted in the modern climate. Best-in-business speakers present cutting-edge topics to empower men and women to 1) run for office and 2) promote liberty through political activism. We bring you the top conservative political training in the nation. Thousands are trained each year in communities across the country to be catalysts for authentic change in government. We’re proud of the 44,200+ people who have attended one of our 1,200+ trainings across all 50 states over the past ten years. We’re even more proud of what they’ve accomplished with the things they learned.